Episode 11: Learn from a Pro. Turn your networking up to 11, with Jon Bradford
Set to the backdrop of a career walk through, Jon share’s his tips from how he first broke into Tech. Once in, we learn how by being unafraid to ask he opened powerful doors, and then built out from there, super charging his network. We chat about holistic relationships and loops, an American attitude of paying it forward, and simple tips to help you filter connection requests. Finally when you have the guy that has been involved in pretty much every accelerator in Europe over the past decade, we do talk about incubators and accelerators, and what the future looks like!
You can watch the video Jon referenced here.
Episode 10: Leaping over the wall of indifference with Edward Bass
In our first show focused on marketing we cover so much, including the wall of indifference - why should people care about your product, clarity on your audience, researching your market, feedback loops with customers, the language of tribes, identifying and engaging influencers, content marketing and establishing thought leadership.
Episode 9 - Open Innovation & Developer engagement with Caroline Lewko
Wireless Industry Partnership CEO Caroline Lewko has worked with Corporates for more than 20 years, supporting their open innovation strategies and software developer engagements. We chat about what good looks like, common traps, and community building in both tech and the local neighbourhood.
Episode 8 - The role of the University at the heart of the Cambridge phenomenon with Andy Neely
In a wide-ranging conversation, we learn about Andy's role as Pro-Vice Chancellor of Enterprise and Business Relations at Cambridge University, the local Cambridge ecosystem, the programs across the University to support Entrepreneurship and how it commercialises its research. If that was not enough, Andy highlights the work across the University that is exciting him, and we even get to cover Brexit and its predicted impact on the University.
Episode 7 - Artisanal engineers, and building great companies with Suranga Chandratillake
In this show we are joined by Suranga Chandratillake, General Partner at Balderton Capital. We tap into his vast experience of building companies in the US and Europe, covering paying it forward, celebrating ambition and success, and being open about failure. We move on to talk about “The Boffin Facility”, the various paths open to start ups, Suranga’s personal challenges & learnings, and so much more.
Episode 6 - Rebooting Your Recruitment with Katherine Wiid
Hiring the right people, especially after fund raising, is one of the biggest challenges facing startup founders. You face Intense competition for great candidates and you are desperate to have more resource available immediately, but get it wrong and you could destroy the progress you have made. No pressure, then! We chat to recruitment expert Katherine Wiid about the pitfalls and best practice of writing compelling and inclusive job ads, interviewing and candidate assessment.
Episode 5 - Startups are from Venus, Corporates are from Mars
In this episode we try something a little bit different, hosting a live de-brief with startup founder Anton Lokhomotov who was seeking a break through meeting with ARM Exec Monika Biddulph as he was trying to sell to ARM a solution he knew they needed. We bring them together face to face for the first time and unpack the experience to discover their insights and learn the perspectives of both sides of buying from a startup and selling to a corporate.
Episode 4 - Peaking inside the £31 billion startup, with Jamie Urquhart, ARM co founder
Jamie Urquhart joins Adelina and James to chat about ARM - one of Cambridge’s most famous technology companies. This fascinating conversation covers the ARM founding story, product development, market positioning, customer centricity, company culture, going public, Cambridge Black Hole thinking, and so much more!
Episode 3 - Sales lessons from Silicon Valley with Dimitar Stanimiroff, ex Head of Europe at Stack Overflow
Adelina and James are joined by Dimitar Stanimiroff founder of Heresy, who setup Stack Overflow in Europe. Dimitar runs us through when is the right time to hire your first sales people, what a modern sales organisation looks like, and adopting a data driven sales approach.
You can listen to Dimitar’s Heresy Podcast here: https://soundcloud.com/heresyhq
Episode 2 - De-coding how startups should sell into Corporates with Elly Hardwick
Adelina and James are joined by Elly Hardwick, incoming Chief Digital Officer of UBS, to help us de-code how startups can effectively sell into Corporates. Elly has enjoyed an impressive career including founding a FinTech startup as well as holding senior executive roles in major banks. Therefore Elly has the perspective of sitting on both sides of the table in those sales discussions.
The conversation includes "you had a great meeting, but then all you got is silence, what happened?", how to map an organisation - who are the key people to meet & how to research what is important to them, alternative ways to make inroads into a corporate, hiring Advisors who promise a route in to big customers, why sell to a Corporates at all, and when is the right time to hire your first sales person.
Episode 1 - Introducing The Show & The Cambridge Start-up Billion Pound Scale-up Challenge
In the first episode Adelina and James chat about their backgrounds, and the motivation for launching the Podcast.
They then move on and discuss insights gathered from the recent Billion Pound Scale-up Challenge event organised by Adelina and hosted at The Bradfield Centre.
The conversation includes diversity on conference panels, founders selling internally to their own employees, hiring corporate engineers into start up environments, politics & psychological safety, product development being led by sales, and focus.
Meet some of our upcoming guests
There is a ton of activity happening behind the scenes at Scaling, Failing & Prevailing towers. Today we are really excited to give you a sneak peek at some of the guests coming onto the show over the first few episodes.
If you have any questions for them, or suggestions for future guests, drop us a line.
Elly Hardwick will be helping us de-code how startups can effectively sell into Corporates. Elly has enjoyed an impressive career including founding a FinTech startup as well as holding senior executive roles in major banks. Therefore Elly has the perspective of sitting on both sides of the table in those sales discussions.
Dimitar Stanimiroff will be coming on to share his Silicon Valley experience of data driven sales. We are big fans of his work. Dimitar led Stack Overflow in Europe, and then formed his own company Heresy. He will be walking us through how being data driven leads to predictable, repeatable results and much more.
Finally, Anton Lokhmotov spent a lot of time trying to get a foot in the door at ARM to meet with executives like Monika Biddulph. To unpick what happened we will be bringing them both onto the show to explore their perspectives, priorities, pressures and share the learnings for people in similar situations.
Like what you hear?
Well we already have more guests booked, so stay tuned for more reveals. We can't wait to get the first episode in your hands!
Thanks to our supporters!
Launching a Podcast takes a ton of work, and we wanted to raise a glass and thank the people that have got us this far. The wonderful Tanya and Anne-Marie at Carbon Orange have created our brand, Carl Homer at Cambridge TV is our series producer, and Kent Height & Matteo Borghi at Beyond Media who helped us get started with Episode 1. You are all amazing!